7.02.2008

Google X Seth MacFarlane



(The song is Give Me the Simple Life by Julie London, more, in 1959, and is featured on this CAFE DE PARIS 2cd set)

In September, Seth MacFarlane (the creator or Family Guy) will unveil Seth MacFarlane’s Cavalcade of Cartoon Comedy in joint effort with Google's AdSense. AdSense's advertising system will distribute the programming to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.

The Cavalcade is made up of 50 two minute episodes that MacFarlane described as “animated versions of the one-frame cartoons you might see in The New Yorker, only edgier.”

This is a stepping stone into the future of distribution and by far the largest amount ever invested in online programming, and some Hollywood film financiers are betting millions that the company will succeed.

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